There`s more than whisky in that jar

Published Sep 15, 1999

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Do you produce promotional items to market your business? And, if so, do

you give those items to your employees?

If so, have you considered that there may be an employees` tax implication

as a consequence? Why? Because the employee may be receiving a "benefit or

advantage" which has arisen "by virtue of" his or her employment with you!

Consider these situations:

* Your company is sending its sales staff on a sales conference which is

being hosted by the company. On arrival, each employee is given a whisky

decanter with the company`s logo engraved;

* Your company is sending its sales staff on a sales conference which is

being hosted by the company. On arrival at the conference, each employee is

given a leather folder with the company`s name on it, to be used during the

conference and for the employees to use afterwards when visiting customers;

* You are holding a function for clients. You would like your public

relations people to look smart, so you tell each one to go out and buy a

dress (for the women) or a suit (for the men). The employee may spend up to

R1 000. After the function, you say to your employees that they are welcome

to retain the garments;

* At the same function you take the garments back, and sell them to a

second hand clothing store for an average of R500 each; and

* At the same function you provide jerseys to the staff and watches which

have the company`s logo in bright colours all over them.

What might the tax implications be for the employees involved in each

situation?

* Clearly, the employee derives a personal benefit from being given the cut

glass decanter, and that benefit has arisen by virtue of the employee`s

employment with your company (you have given it to him because he is an

employee and has attended the conference). There is no specific business

purpose that the decanter might have, in terms of which one might argue

that the private use is incidental. Consequently, the cost of the decanter

should probably be included in the employees` taxable income to be taxed.

* The folder is clearly to be used for business purposes, and any private

use would be incidental. Consequently, it can be argued that the cost need

not be included in the employee`s taxable income.

* The clothing given to the employees after the function constitute a

benefit in the employee`s hands, which has arisen by virtue of his or her

employment. Since the clothes were not initially bought for the purpose of

giving them to the employee as a benefit, but to be used at the client

function, it may be argued that the market value of the clothes should be

included in the employee`s hands and not the cost to your company. (The

rule is that the market value must be included unless the asset was

acquired specifically to give it to the employee). The market value would

be somewhat less than the cost because the clothes would, at that point, be

second hand.

* If the clothes are not retained by the employees, they will not be taxed

on any benefit.

* If the logo is large, such that the employee would not wish to wear the

clothes or the watch during his or her leisure time, it may be argued that

their purpose is purely business and any private use incidental. In such a

case a taxable fringe benefit amount would not need to be included in the

employee`s income. This would be particularly true if the garments are left

on the company premises when not used for a function.

It may seem absurd to have to consider these items and their tax

consequences, but better to do so than to discover you should have deducted

employees` tax when you haven`t.

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