Almost eight million South African children live below the poverty line, resulting in many not receiving a Christmas gift. While it might be cold outside, now is the time for warm hearts to come together to make a difference in the lives of vulnerable children.
The Santa Shoebox Project, which brings festive season joy to more than 70 000 disadvantaged children each year, is giving teams the chance to get into the spirit of giving early, with the opening of Team Pledges on August 1.
Imagine Secret Santa but on a grand scale. By pledging 20 or more shoeboxes packed with treats and essential items, your team can light up the faces of children in South Africa and Namibia. Each box includes a toothbrush, toothpaste, soap, facecloth, school supplies, toys, sweets and an outfit of clothing, all new, unused and age-appropriate, chosen for a specific child living in the donors’ community.
The magic doesn't stop there. Team Pledges are all about fostering a sense of community. Alison Lurie, of Re/Max Living, said: “It brings everyone together …reminding us of the joy a little shoebox can give a child.”
And for the kiddos in your team? Participating in the Santa Shoebox Project can be a valuable learning experience. Tholsi Heeralall, a teacher at Assumption Convent School, explained: “Learners get to witness the impact their contributions have on another child's life. This, in turn, fosters a sense of belonging to a South Africa that cares, while nurturing humility by reminding pupils of their own fortunate circumstances.”
Beyond the joy of giving, Team Pledges also offer potential tax advantages for companies. It's a win-win – your team builds festive spirit while potentially reaping rewards such as 135% procurement recognition and a 10% deduction under Section 18A of the Income Tax Act. To encourage other teams to join in on the festive gift-giving fun, Lurie said: “This is such a worthy cause and although it is a small act of kindness, it can have a big impact.”
Heeralall added that children were the future of our country, but some did not have the luxury of having the basics. “Knowing that your efforts can make their holiday season special is truly rewarding.”
Ready to give children a reason to smile? Gather your colleagues, friends, or family and join the movement! Visit https://santashoebox.org.za/team-pledges to pledge your team's participation. Let's make this Christmas one of joy and goodwill.